CHALLENGE

Insurance ads, you know the type. When Virginia Farm Bureau came to us ready to reintroduce themselves to the world and to a new suburban audience after *gasp* 10 years, we knew we needed to make anything but your average insurance ad. Equipped with real agents to interview, the request for a new tagline, and a true differentiator, we were able to do just that.

THE MOVE

Insurance agents don’t get more local than Farm Bureau agents. Interviewing them made that extra apparent—we saw the little league teams hanging in their offices, heard story after story of agents running into policyholders in public. The differentiator was clear. Its execution begged for authenticity. So we went hand-drawn animation. A custom stinger and score. A world built from the brand up. A tagline grounded in reliability. Now that’s not an ad you see every day—it’s an ad for a homegrown company with rural ties and honest aspirations.