we’re looking for some
good humans.
360 media planner
Job Type: Full-Time
Required Experience: 5+
Location: Richmond, VA
JOB SUMMARY
We are looking for a 360 media planner who will work directly and autonomously with the media buyers and account leadership to develop a 360 integrated media strategy/approach, implement plans, and track and analyze response. The ideal candidate will be able to present to account teams and clients media plans, analyze and simplify complex data, contribute to the career growth of junior team members, and identify and negotiate with media partners. Additionally, there needs to be a constant curiosity to stay ahead of a changing and complex marketplace, and an understanding of how these changes will impact client objectives.
POSITION RESPONSIBILITIES
Supervises and manages media buyers and works with members of account management to set priorities for day-to-day client requests
Manages key relationships (media partner and client) by meeting with them or account service team on a regular basis
Works directly with media buyers to execute media buying responsibilities including media partner relations, negotiations and placing contracts, tracking, and resolving billing issues, approving makegoods as needed and coordinating material delivery
Understands overall objectives and translates those into marketing communication goals to build effective media plans to achieve client goals
Develop measurement plans for KPI’s and successful campaigns
Assists in the analysis of all media activity to highlight campaign strengths and weaknesses and provide actional insights on campaign performance with client reports
Participates in proposal analysis and presentation development for client plans
Participates in client meetings, strategy sessions and presentations when needed as a representative of the consumer engagement team
Participates in new business efforts
Gathers, organize, and presents competitive research when needed
REQUIREMENTS
5-8 years hands on experience developing and managing paid advertising campaigns
Thorough understanding of media best practices and direct marketing concepts
Must be a strategic thinker with strong problem-solving communication and presentation skills
Proficient in media buying platforms
Must be a strategic thinker with strong problem-solving, communication, and presentation skills
Organized and able to handle pressure well
Able to work with a wide range of people, including clients, salespeople, and internal staff
Detail-oriented with the ability to multi-task in a fast-paced environment
Good with numbers and able to analyze research data to determine best placements
account executive
Job Type: Full-Time
Required Experience: 5+
Location: Richmond, VA
JOB SUMMARY
We are looking for a 360 media planner who will work directly and autonomously with the media buyers and account leadership to develop a 360 integrated media strategy/approach, implement plans, and track and analyze response. The ideal candidate will be able to present to account teams and clients media plans, analyze and simplify complex data, contribute to the career growth of junior team members, and identify and negotiate with media partners. Additionally, there needs to be a constant curiosity to stay ahead of a changing and complex marketplace, and an understanding of how these changes will impact client objectives.
POSITION RESPONSIBILITIES
Supervises and manages media buyers and works with members of account management to set priorities for day-to-day client requests
Manages key relationships (media partner and client) by meeting with them or account service team on a regular basis
Works directly with media buyers to execute media buying responsibilities including media partner relations, negotiations and placing contracts, tracking, and resolving billing issues, approving makegoods as needed and coordinating material delivery
Understands overall objectives and translates those into marketing communication goals to build effective media plans to achieve client goals
Develop measurement plans for KPI’s and successful campaigns
Assists in the analysis of all media activity to highlight campaign strengths and weaknesses and provide actional insights on campaign performance with client reports
Participates in proposal analysis and presentation development for client plans
Participates in client meetings, strategy sessions and presentations when needed as a representative of the consumer engagement team
Participates in new business efforts
Gathers, organize, and presents competitive research when needed
REQUIREMENTS
5-8 years hands on experience developing and managing paid advertising campaigns
Thorough understanding of media best practices and direct marketing concepts
Must be a strategic thinker with strong problem-solving communication and presentation skills
Proficient in media buying platforms
Must be a strategic thinker with strong problem-solving, communication, and presentation skills
Organized and able to handle pressure well
Able to work with a wide range of people, including clients, salespeople, and internal staff
Detail-oriented with the ability to multi-task in a fast-paced environment
Good with numbers and able to analyze research data to determine best placements