we’re looking for some
good humans.
Senior Digital Planner
Position Responsibilities:
- Develops strategy and media plans for clients, with an emphasis on digital media.
- Supervises and manages media buyers and works with members of account management to set priorities for day-to-day client media requests.
- Manages key relationships (media partner and client) by meeting with them or the account service team on a regular basis.
- Works directly with media buyers to execute media buying responsibilities, including media partner relations, negotiations and placing contracts, digital media tracking, and analytics.
- Understands overall objectives and translates those into marketing communication goals to build effective media plans and achieve client goals.
- Develops measurement plans for KPIs and successful campaigns.
- Assists in analyzing all media activity to highlight campaign strengths and weaknesses and provide actionable insights on campaign performance with client reports.
- Participates in proposal analysis and presentation development for client plans.
- Participates in client meetings, strategy sessions, and presentations when needed as a representative of the consumer engagement team.
- Gathers, organizes, and presents research when needed.
Requirements:
- Has 5+ years of hands-on experience developing strategy and managing paid digital advertising campaigns, including OTT, CTV, streaming audio, paid social, paid search, and programmatic.
- Has an understanding of holistic digital media strategy.
- Has a thorough understanding of media best practices.
- Is a strategic thinker with strong problem-solving communication and presentation skills.
- Is organized and able to handle pressure.
- Is able to work with a wide range of people, including clients, salespeople, and internal staff.
- Is detail-oriented with the ability to multitask in a fast-paced environment.
- Is good with numbers and can analyze research data to determine best placements.
- Is proficient in media buying platforms, MRI Simmons/research tools, Excel, Google Campaign Manager, and Basis DSP.
please email resumes to hello@twotango.co