Location: Richmond, Virginia

Department: Media Services

Reports To: Director of Media Services

Position Summary

As a Senior Media Buyer you will be responsible for planning, negotiating, and executing media placements across media channels, including broadcast, cable, radio, print, and OOH. You will collaborate closely with internal teams and media partners to ensure that placements are strategically aligned with client marketing objectives and budgetary goals. This role requires a deep understanding of media landscapes, strong negotiation skills, and the ability to analyze and optimize campaign performance.

Key Responsibilities

• Plan and execute media buying strategies across media channels, including broadcast, cable, radio, print, and OOH, ensuring campaigns align with client goals.
• Negotiate rates, placements, and value-added opportunities with media partners to maximize client return on investment (ROI). Build and maintain strong relationships with media partners to stay updated on market trends and opportunities.
• Work closely with the 360 Media Planner and other cross-functional teams to ensure media buys are integrated and align with overall campaign strategies.
• Monitor and track media performance data, optimizing placements based on key performance indicators (KPIs) and campaign objectives.
• Oversee media budgets, ensuring accuracy in billing, timely reconciliation with media partners and internal billing teams, and adherence to client budgets.
• Prepare detailed post-buy analyses and reports, offering insights and strategic recommendations for future media campaigns.
• Participate in meetings with industry vendors and assist in the development of POVs

Qualifications

• 5+ years of experience in traditional media buying (TV, radio, print, OOH), with a proven ability to develop and execute successful media campaigns.
• Strong negotiation skills with a track record of securing competitive rates and added-value opportunities from media vendors.
• Proficiency in media buying tools and software.  SBMS/Freewheel experience required.
• Strong communication and relationship-building skills, with experience managing relationships with both internal teams and external media partners.
• Highly organized with the ability to manage multiple projects, deadlines, and complex budgets simultaneously.
• Strong attention to detail in managing media budgets, billing, and vendor contracts.
• Excellent written and verbal communication skills, with the ability to present complex media strategies and performance results to clients and internal stakeholders.

The salary range for this position is $70,000–$80,000 annually, depending on experience and qualifications.

Why Join Us

At Two Tango Collaborative, media is more than placements, it’s a strategic lever for creative success and client growth. As Senior Media Buyer, you’ll play a critical role in translating campaign strategy into results, building partner relationships that give our clients an edge, and helping shape how media investment drives business outcomes across our clients. 

Equal Opportunity Employer

Two Tango Collaborative is an equal opportunity employer. We are committed to creating an inclusive workplace and providing equal employment opportunities to all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.

please email resumes to amybaril@twotango.co