CHALLENGE

Langley Federal Credit Union needed to spread the word about their new MyDesign Checking Account—the most customizable checking account available. Designed to evolve with every life stage, this account lets users easily swap features in and out. Plus, we wanted to make it clear that this credit union is open to all—no specific qualifications needed to start building your perfect account. 

THE MOVE

To make the point that customization is at the heart of the MyDesign account, we featured someone who absolutely lives to customize everything—and we mean everything. Her name is Monica. (Obviously.) We created a color-soaked, personalized world to showcase how simple and fulfilling it is to build a checking account that fits your exact needs—no compromises. We also refined their tagline to highlight that everyone can join Langley to create a checking account with their name written all over it.