WOUNDED WARRIOR PROJECT
National charity Wounded Warrior Project (WWP) identified a significant gap in both awareness and consideration among post-9/11 veterans and their family support members about the mental health services that WWP offers.
We developed a comprehensive, full-funnel strategy and four-month campaign, tailoring the messaging and communication to bridge the gap.
10% increased awareness & 14% increased consideration
650 new registrations for mental health services with WWP