CHALLENGE

Langley Federal Credit Union needed to spread the word about their new MyDesign Checking Account—the most customizable checking account available. Designed to evolve with every life stage, this account lets users easily swap features in and out. Plus, we wanted to make it clear that this credit union is open to all—no specific qualifications needed to start building your perfect account. 

THE MOVE

Cue our cast of characters who know exactly who they are and what they want (relatable). Each spot speaks to a different audience, tapping into their unique financial mindsets and universal desire to customize—no compromises. When MyDesign Checking enters their color-soaked worlds, it’s game over: their needs are met today, and their bases are covered tomorrow. We also refined their tagline to highlight that everyone can join Langley to create a checking account with their name written all over it.