CHALLENGE

Although pedestrian fatalities decreased last year, they’re still surging when compared to 2019.   Whether you’re on two feet or four wheels, there are more distractions on the road than ever before. So, how do we get pedestrians to look up and look out?

THE MOVE

Drivers will stop for widdle bitty ducks, but for humans? Patience wears thin, and attention spans shrink. It’s a truth we can all relate to—both as drivers and pedestrians. Our ‘You Are Not a Duck’ campaign playfully nods to BBC nature documentaries while highlighting this contrast in behavior, serving as a reminder for pedestrians to stay alert and cautious when crossing the street. The coolest part, besides helping save lives? We got to collaborate with Preymaker, a prolific and groundbreaking content and creative studio, to turn mama and baby duck from imagination into lifelike perfection.